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Key Sectors
Tourism
This sector contributes positively to supporting the Jordanian economy in
view of the number and variety of sites of natural, religious, historical and
health interest, for Jordan is characterized by a rich heritage as represented
by the large number of world-known tourist sites like Petra, Amra Desert Palace,
Wadi Rum, the Dead Sea and the Baptism Site in addition to more than 27 thousand
discovered and registered historical sites.
The amount of investment in this sector has increased in view of Jordan's
adherence to an exceptional national stance towards the sustainable development
of the tourism sector through an effective and basic partnership between the
public and private sectors in addition to Royal patronage of the sector as His
Majesty King Abdullah II has given it great importance as one of the economic
priorities in the country in view of its ability to create job opportunities,
support the government's budget and attract investments. A national strategy for
tourism was launched recently aimed at doubling the income from tourism to 1.3
billion Jordanian Dinars by 2010, creating more than 51 thousand new job
opportunities, activating the participation of local communities in the
development of tourism, increasing the competitiveness of this sector, providing
the necessary infrastructure and developing touristic products as well as
setting tourism marketing and promotion policies.
The strategy is based on four basic elements which are: supporting tourism
marketing, enhancing competitiveness, developing human resources and modernizing
institutional and organizational frameworks. It is also based on several basic
principles, the most important of which are: a partnership structure between the
public and private sectors, developing exceptional products and investment in
marketing, raising awareness, providing services and human resources.
A series of procedures were adopted in order to support this strategy including
lowering taxes on the hotel sector as a preliminary step. In fact, the general
sales tax on sleeping accommodation in hotels in Amman was lowered from 16% to
7%. This will be followed by another stage represented by lowering taxes on the
restaurant sector in order to increase competitiveness and bring these taxes
into line with world standards.
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